
100 failed attempts of fundraising to 40B$ company.
People generally believe that they should start their pitch with why, but in reality, investors don’t have that much time.
Investors hear 1000 pitches, It’s hard to focus intently. They need some empathy and need you to help them out.
Sometimes it’s better to guide them towards the right questions in the first few seconds.
If founders are able to tell in one line what they are building, it gives investors time to think and get excited about the problem.
So how do we start?
The best way is to include 3 nouns in the first sentences because nouns help create pictures in the investor’s mind.