"Shark Tank” is a reality television series that provides entrepreneurs an opportunity to present their business ideas to a panel of investors or “sharks”, who decide whether to invest in their business. The show is primarily in Hindi language which is
being produced and broadcasted by Sony Pictures. registration for this show will begin from 21st June 2021 and the last date for application is 21st July 2021.
Eligibility
- Show is open to citizens of India i.e. only those who have completed 18 years of age as on June 18, 2021
- The Person should be of good health and sound mind.
- Person(s) must enter the Show on their own behalf only and entry(ies) by proxy will not be accepted, even for their family members.
- There is no levy of an entry fee for participation in the Show.
Phases of selection process
- Registration and Application.
- In order to participate, the users have to register on the SonyLIV App or sony website
- The application form should be filled and submitted on or before closing of the defined timelines in order to be considered as a valid entry.
- Multiple entries will not be accepted against the same business.
- Once you have submitted the Application form, no changes can be made to the same. Kindly ensure that you read the form and fill in the details carefully. You will get a confirmation screen confirming the registration.
- Detailed Q&A (Business & Personal Profile).
- From among all the valid entries received in Phase 1, a total of aprox 5,000 will be shortlisted after review of the complete application form.
- In this phase, a detailed Q&A will be conducted with the Registrant about the business and personal interview between June 28, 2021 to July 21, 2021.
- Call Back Interview.
- On successful completion of Phase 1 and Phase 2, all selected Registrants will be evaluated and shortlisted by an evaluation panel.
- A total of approximately 1,500 applicants will be selected call back interviews
- The Registrant will receive a call on their registered mobile number. If the Registrant is busy or not reachable then 2 more attempts will be made to call the Registrant at an interval of 30 minutes each from the time of the previous
attempt.
- The call executive will welcome the Registrant and ask for preferred language option i.e. Hindi or English
- The call will then be transferred to a person from the Company who will then interview the Registrant on the basis of the application form and other documents that were submitted in the previous phase
- The interview will be for approximately 20 to 30 minutes
- All Auditionees have to complete the above steps to move to the next round. The Company representative will be scoring the Registrant on the basis of certain parameters. The scores will be the qualifying aspect for the next round
of auditions. It is necessary for the Auditionee to have good internet connectivity and a smartphone or similar device throughout the Audition rounds to be eligible for further processing. No disputes will be entertained arising
out of issues of internet connectivity loss or non-availability of smartphone or similar device.
- The decision of the Company in connection with the interview including but not limited to short listing the Auditionees will be final & binding and is non-contestable. In case of any dispute or difference in respect of this interview,
the decision of the Company shall be final and binding on all concerned.
- In-person /Online Audition.
- total of approximately 1,000 applicants will be selected from Phase 3 to audition for in person or online rounds.
- The Audition will take place on-ground or online via a video call as may be decided by the Company and informed to the Auditionees.
- A jury panel will evaluate all the Auditionees on the basis of certain predefined parameters.
- The Registrants who confirm their attendance for the Audition Period and the Shoot Period during this phase are eligible to proceed further.
- Company’s authorized representatives will have the final right to refuse registration/eligibility at their sole discretion.
- Subject to completion of formalities as prescribed by Company, the Auditionees will have to go through the Audition which may comprise of several rounds. If the Auditionees fails to complete, then he/she shall be disqualified from
further participation.
- All Auditionees have to complete this phase to move to the next round. It is necessary for the Auditionee to have good internet connectivity and a smartphone or similar device throughout (in case of online Audition rounds) to be eligible
for further processing. No disputes will be entertained arising out of issues of internet connectivity loss or nonavailability of smartphone or similar device.
- The decision of the Company in connection with the Audition including but not limited to short listing the Auditionees will be final & binding and is non-contestable. In case of any dispute or difference in respect of this Audition,
the decision of the Company shall be final and binding on all concerned.
- The dates for any subsequent rounds of Auditions will be subsequently informed to the relevant shortlisted Auditionees.
- In case of on-ground auditions, the Auditionees will have to be present at the allotted Audition venue on the date and time allotted to such respective Auditionees along with the documents and photographs required (both in original
and attested photocopy).
Note: Travel, accommodation and all other expenses in relation to the participation of the Auditionee, will be at the Auditionees’ own costs and only the Auditionee will be permitted to enter the Audition venue upon submission of the above-mentioned documents
and photographs.
Late entrants may stand disqualified from the Audition process at the discretion of the Company. Each Auditionee will be provided a unique registration number, which he/she must carry with him/her at all times while at the Audition. The Auditionees will
have to sign the on-ground registration form along with the release form and any other documents as required by the Company in order to participate in the Auditions. Company’s authorized representatives will have the final right to
refuse registration/eligibility at their sole discretion.
- Executive Pitching Round
- A total of approximately 500 participants will be selected based on the in-person / online audition round (as the case may be) for executive pitching round of auditions. This round of Auditions will
be conducted from the period commencing from August 23, 2021 through September 09, 2021.
- The timings for this round of auditions will be intimated to the Auditionees and cannot be changed or modified to suit Auditionees requirements.
- The Auditionees shall be making their business pitch to a panel consisting of business experts and representatives from the Company. The panel will select the final Participants on the basis pitch made by the Auditionee, their business
details as submitted in Application form and the recorded footage of the audition.
- After completion of Phase 5, a total of 240 Contestants will be selected for the final shoot round.
- The number of Participants to be selected per week for the shoot round are as under: • 10 Participants for each week comprising 5 (five) episodes per week.
- In addition to this, 40 Back-up Participant(s) will be selected for the Show, in case any selected Participant fails to appear for the shoot, for any reason. It is hereby clarified that the Company does not guarantee any participation
to such Back-up Participant(s).
Once
a Participant is selected as a Participant for the shoot round of any Episodes/week, the following
process will ensue:
The representatives of the Company will notify the Auditionees of their selection for the shoot round and ask for confirmation of their details (name, gender, date of birth and address), after which the Representatives will inform the selected
Auditionee of the shoot date and documentation requirements, based on finalized shooting schedules.
The Auditionee is requested to carry a English/Hindi Identity proof and 3 passport size color photographs of themselves to the Studio for the shoot.
In case of non-availability of Auditionee or of his/her supporting documentation, further participation will not be permitted and the Auditionee shall be disqualified.
For the shoot, the Company may cluster the shortlisted Auditionees into different groups, based on creative requirements of the Show. No questions / queries will be entertained based on the same. The Company reserves the right to alter or
modify the clusters without providing any reasons / justifications for the same to any person or Auditionee(s).
For more detailed information regarding the selection process, you can read the document issued by sony .
So now as we are clear about the selection process let’s start with the registration process.
- Download the Sonyliv app or open it on your desktop.
- On the new page, it will ask you to enter your phone number to begin the registration process.
- Enter the verification code sent to you on your registered mobile number.
- After successful verification it will ask you to choose your preferred language for this application process (English/ Hindi) followed by a declaration form, for acknowledgement after accepting which you can click on the submit button.
- Now a new terms and condition form will appear on your screen.
- After accepting and submitting the terms and conditions form, an instruction page will appear with an introduction video.
Now you can click on the next button, now your real application process begins from here.
The 8 step application process is as follows.

-
Profile information here you have to fill following information.
- Full Name
- DOB
- Age
- Gender
- Marital Status
- E-Mail ID(not mandatory)
- Alternate No.(not mandatory)
- Office No.(not mandatory)
- Occupation✱
- Educational Background✱
- Spoken Language Proficiency (not mandatory)
- Written Language Proficiency (not mandatory)
- Residential Address✱
- Pin-code✱
- City✱
- State*
- Company Address (if, Relevant)
- Pin-code
- City
- State
-
After which you will be guided toward the next page were you have to fill your business details such as:
- Is your business app first/app only? (A business model where the primary or the only platform used to sell a product or provide a service is an application) (yes/no)
- Business Stage✱
- Industry Category✱
- Name of your Business✱
- Describe your business idea in one sentence✱
- Executive Summary (In not more than ‘250’ words)✱
Executive summary is important and can be tricky at first if you find it difficult you can seek Professional help.
- Web-site Link (If Any)
- Upload photo(s) of your Product (If Any)
- Do you have a written business plan?

-
Once you have successfully submitted your business details you will be directed taken to the “required investment page”.
-
Now you will be directed towards a form, with simple yes or no selection options.
- Type of Company (for definitions, please refer to the The Companies Act 2013)✱
- Private Limited Company
- One Person Company...etc.
- Is your company incorporated/registered?✱
- Have you ever declared bankruptcy?✱
- Are you disqualified by law, from being a 'Director of a company'?✱
-
Next step will be confirming the legal status of your company.
- Do you have any past or pending litigations, suits [civil or criminal] or any other form of legal proceedings [including any FIRs, complaints with any concerned bodies etc.] of any nature initiated against you or the business/product
or the company?✱
-
Now you will be directed towards a form, asking about your television experience.
- Have you participated in any television programme before?✱
- Have you applied to any other similar television programme based on business ideas?✱
-
Take your time and think this one through, it can make or break your selection chances:
- This page asks you about yourself, The more you elaborate about yourself, the better
they get to know you.
- Tell us about yourself (In not more than ‘250’ words)✱
-
Your application process is complete now you can accept the declaration and submit your final application.
Fidle wishes you all the success for your funding process all you need to do is have faith in yourself
and have an amazing pitch deck.